Our consulting process starts by auditing the actual state of your marketing programs. Together we revise your bussines model, your current strategies and actions, we do a competitive analysis and we will analyze your online presence.
Every marketing strategy should be focused in the achievement of sales objectives. We help you to transfer your bussines objectives into SMART objectives for your inbound marketing.
With the information obtained and base on our expertise we will identify action opportunities, indicating in each of them the expected impact, the resources needed, the temporary planning and the dependence with other opportunities.
We will define together the scaling and selecting criteria to choose and prioritize the actions forming our plan.
The last step of our process is the definition of a concrete action plan, identifying responsible actions, partial objectives, resources and time frame.
For the first three months we will also present a detailed calendar with low level activities to start your inbound project in an easy and neat way.
The document you will receive allows you to develop the marketing project with your own resources, or to work with us to get through it. In any case, our previous experience proves that companies with an Inbound Marketing Strategy and Plan achieve better and faster results than others implementing Inbound Marketing or other traditional marketing actions.