Our consulting process starts by auditing the actual state of your marketing programs. Together we check your bussines model, your current strategies and actions, we do a competitive analysis and we will analyze your online presence. After all of this, we can start working in the international environment.
Every marketing strategy should be focused in the achievement of sales objectives. We help you to transfer your bussines objectives into SMART objectives for your inbound marketing.
With the information we have and with our expertise in Spanish speaking countries we will identify action opportunities. Then, we have to plan the resources we need, and the actions to take advantage of them.
Together, we will define the selecting criteria to choose and prioritize the actions forming our internationalization strategy.
The last step of our process is to define a concrete action plan, identifying responsible actions, partial objectives, resources and time frame.
For the first three months we will also present a detailed calendar with low level activities to start your inbound project for Spanish speaking countries in an easily.
The document you will receive allows you to develop the marketing project with your own resources, or to work with us to get through it. In any case, our previous experience proves that companies with an Inbound Marketing Strategy and Plan achieve better and faster results than others implementing Inbound Marketing or other traditional marketing actions.