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STRATEGY AND PLAN INBOUND

The best way to do Inbound Marketing for Spanish speaking countries
Inbound marketing has shown that it is a very effective philosofy to hundreds of companies around the world, in many sectors. Adapting your current strategy to different markets can be overwhelming even for the best marketing experts. We can help you to start your inboud marketing strategy in Spanish speaking countries.
Adapting your marketing strategy to new markets and audiences does not have to be a traumatic process. In fact, most of the companies that have decided to do it have improve their results combining international strategy with inbound techniques. We will have to put our efforts in combining both strategies and making sense for our customers.

ANALYSIS AND ASSESSMENT

Our consulting process starts by auditing the actual state of your marketing programs. Together we check your bussines model, your current strategies and actions, we do a competitive analysis and we will analyze your online presence. After all of this, we can start working in the international environment.

ALIGNMENT OF OBJECTIVES

Every marketing strategy should be focused in the achievement of sales objectives. We help you to transfer your bussines objectives into SMART objectives for your inbound marketing.

  • Specific : Is important to fix objectives as specific as posible in order to be more focused in each step of the improvement. Example: Increasing the number of appointments for obesity treatments through the web.
  • Measurable : the objectives you want to fix must be always quantifiable. Example: Increasing a 20% the number of appointments of obesity treatments through the web.
  • Attainable : the fixed objectives must be ambitious, but always attainable. Be aware about the starting point of your aesthetic clinic.
  • Relevant : Every S.M.A.R.T objective you fixed should contribute to the general objectives achievement of your aesthetic clinic..
  • Timely : It is important to fix a realistic time to achieve those objectives. Example: Increase by a 20% the number of appointments booked for obesity treatments through the web in 4 months.

SELECTING OPPORTUNITIES

With the information we have and with our expertise in Spanish speaking countries we will identify action opportunities. Then, we have to plan the resources we need, and the actions to take advantage of them.

Together, we will define the selecting criteria to choose and prioritize the actions forming our internationalization strategy.

ACTION PLAN AND CALENDAR

The last step of our process is to define a concrete action plan, identifying responsible actions, partial objectives, resources and time frame.

For the first three months we will also present a detailed calendar with low level activities to start your inbound project for Spanish speaking countries in an easily.

The document you will receive allows you to develop the marketing project with your own resources, or to work with us to get through it. In any case, our previous experience proves that companies with an Inbound Marketing Strategy and Plan achieve better and faster results than others implementing Inbound Marketing or other traditional marketing actions.

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