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The best way to do Inbound Marketing
Inbound marketing has shown that it is a very effective philosofy to hundreds of companies around the world, in many sectors. However, changing the old squemes and starting with inbound could be overwhelming even for marketing experts. We can help you starting your new inbound strategy with our Inbound Marketing Strategy and Plan.
Changing your marketing strategy into an inbound approach does not have to be a traumatic process. In fact, most of the companies that decided to change their organization are already doing activities that will be part of their new inbound marketing program. Often, most of the effort consists in making sense about these activities and connect them properly to obtain the results we desire.


Our consulting process starts by auditing the actual state of your marketing programs. Together we revise your bussines model, your current strategies and actions, we do a competitive analysis and we will analyze your online presence.


Every marketing strategy should be focused in the achievement of sales objectives. We help you to transfer your bussines objectives into SMART objectives for your inbound marketing.

  • Specific : Is important to fix objectives as concrete as posible in order to be more focused in each point of the improvement. Example: Increasing the number of appointments for obesity treatments through the web.
  • Measurable : the objectives you want to fix must be always quantifiable. Example: Increasing a 20% the number of appointments of obesity treatments through the web.
  • Attainable : the fixed objectives must be ambitious, but always attainable. Be aware about the starting point of your aesthetic clinic.
  • Relevant : Every S.M.A.R.T objective you fixed should contribute to the general objectives achievement of your aesthetic clinic..
  • Timely : It is important to fix a realistic time to achieve those objectives. Example: Increase by a 20% the number of appointments booked for obesity treatments through the web in 4 months.


With the information obtained and base on our expertise we will identify action opportunities, indicating in each of them the expected impact, the resources needed, the temporary planning and the dependence with other opportunities.

We will define together the scaling and selecting criteria to choose and prioritize the actions forming our plan.


The last step of our process is the definition of a concrete action plan, identifying responsible actions, partial objectives, resources and time frame.

For the first three months we will also present a detailed calendar with low level activities to start your inbound project in an easy and neat way.

The document you will receive allows you to develop the marketing project with your own resources, or to work with us to get through it. In any case, our previous experience proves that companies with an Inbound Marketing Strategy and Plan achieve better and faster results than others implementing Inbound Marketing or other traditional marketing actions.

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