When we have a blog for our company, we must know what purpose we are looking for and from this, we must constantly monitor the analytics. Web analytics metrics will help us to analyze the performance of the blog.
Web analytics consists of gathering useful data to be used later to improve the website. With this, we will be able to attract new customers and improve their comfort.
Google Analytics is a basic tool
In many cases, it is not necessary to pay for super complicated tools or tools that have too complicated data, in this case, we recommend that with the use of Google Analytics you will be able to analyse all the necessary metrics on your website.
This tool when we use it well, with constancy and paying attention to the data that we are going to tell you next is a powerful weapon that you should consider for both beginners and bigger blogs.
With it, supported by “Google Search Console” you will have a lot of information about who has visited your page, how long, if they have browsed a lot or if, on the contrary, they have left your page… In short, the combination of these two tools will be your best friend when you want to contrast the metrics for the analysis of the performance of your blog.
Key metrics for blog analysis
Below, we will show some of what are considered the most important and valuable metrics for analyzing the performance of your blog.
1. Blog users
These are more commonly known as unique users. That is, it does not show duplicate users but the number of people who have entered. For example, if there are 200 visits, but of those 200, there are 50 users who have entered twice, it will only show 150 users.
2. Sessions or visits
Now we are on the opposite side of the above. The following metric expresses the sessions or visits that our website has had. That is, it expresses the interactions that users have had.
That is, if a user enters your website twice after having left it in a short period of time, two sessions will be displayed. On the other hand, if you have spent a long time on the website, but have not logged out, it will only be counted as one session.
We are talking about one of the most important data that Google Analytics generates, as it shows us the average number of pages that each visitor sees during their session. And why is it so important?
It is an indicator that can reflect the interest generated by our articles in a linked way. That is, when we put an article on the blog, it is advisable to add sections with related articles to make each visit as long as possible on our website.
On the other hand, it will also tell us about the user experience on our website or possible malfunctions in some areas.
4. Bounce rate
Again, we are talking about data that offers us the opposite of the previous one. In this case, the bounce rate tells us when a user has only visited one page of our website and has left. This data will give us above all the quality of our content and help us see where it is more interesting to focus our content or which articles are more suitable.
5. Duration of the visit
In this metric that is given to us from Google Analytics, we are offered the vision on the average time that our users spend on the blog. That is, how long they are reading and browsing our website.
It is a metric linked to the bounce rate, as it offers us similar data in terms of the conclusions, we can draw from them. In this case, it will also tell us whether our content is interesting or not.
We will have to study the time spent on average whether it is good or bad depending on the length of our articles.
6. New visitors
It is always important to know how many new or repeat visitors we have on our website.
From Google Analytics, in its Audience/Behaviour section, we have a section dedicated specifically to this.
This data will help us in our efforts to carry out both loyalty and recruitment campaigns. We will know that depending on the data we will have to put more emphasis on one or the other.
It’s a very simple piece of information but it can help us to see if we need to run paid campaigns for certain promotions such as targeting our ad.
This is another of the simplest data that Google Analytics gives you, but from which you can get key information. If you have 50% of your visits in English and the other 50% in Spanish, but you are only making your content in Spanish, maybe it’s time to translate that content and try to find international business.
Another key point to see where the traffic is coming from to your website is the optimisation of devices. From Analytics we can see from which devices the visit has come expressed as a percentage, so it will be very easy to optimise our Responsive versions.
10. Social media
When making a complete communication strategy, it will be of vital help to know which of our social networks are the ones that are giving us the most revenue.
From Google Analytics, in the Social/Overview area, we find the social networks where the visits have come from. That is why when we see the data, we will realise that all our effort to put the articles on social networks so that people can read them is serving their purpose.
Once this analysis is done, we can make decisions about which social networks to prioritise.
From Nementio we offer you the possibility to help you in your media strategy and the analysis of metrics for the performance of your blog. Do not hesitate to contact us.