It is becoming more and more common to see companies starting to optimise their marketing and to offer it a more relevant part of their expenses. The importance of marketing in a company’s operations is becoming increasingly clear and the option of outsourcing marketing is always present.
The advantages of marketing for companies are innumerable, but it is often difficult to implement it within the company. Many companies do not have the economic capacity to create their own marketing department. But there are more options, even better than creating your own marketing department within the company.
What is marketing outsourcing?
The outsourcing of your company’s marketing basically consists of finding an agency, company or freelance professional to create the strategies and carry them out for your company. Its objectives are the same as if the company had its own marketing department.
This strategy simply consists of delegating internal tasks to certain agencies that do not belong to the company. In this case, we can choose experts in the areas we consider necessary or in which we want our campaigns to be directed. In other words, it will not be the same to hire an agency to carry out the visual development of our brand as one that specialises in social media work or in improving SEO.
One of the jobs that the company will have when it comes to using external components for its marketing work is to make them understand the company’s corporate philosophy and make them both go at the same pace.
Many SMEs are opting for this outsourcing option as it brings many advantages for their company. Collaboration is essential for these companies and getting “friends” in the industry is also good for them.
Benefits of outsourcing marketing
Here are some of what we consider to be the clearest advantages of using an external agent for your marketing:
1. Lower cost
The difference in the money you have between outsourcing marketing and doing your own department is abysmal. With outsourcing you will know exactly what you are going to pay, you will only hire what you want and you will not overspend.
2. Human resources management
When setting up your own marketing department you will have to conduct a lot of interviews to find the perfect candidate(s). Then you will have to make the contracts and manage everything relevant to the recruitment. It is much easier to outsource as it saves you a lot of steps.
When you outsource to a marketing company or a freelancer, it will be clear to you that you are hiring expertise. These companies are dedicated solely and exclusively to do the same thing they are going to do with you, but to other companies. They will have no doubts in their work and will be more efficient.
4. Take fewer risks
When you have to hire someone you have to assume certain risks inherent in their contract. Whereas when you outsource you simply have to agree with the other party on the terms of the contract. You don’t have an exact duration or anything fixed that is going to cause you a problem.
5. Increase your profitability
When you outsource, you will improve your profitability because you will only outsource when you really need it. In other words, if your marketing campaign is only going to last two months, you won’t have to spend more than that time with the company. You will not waste money.
6. Mejora de tus capacidades
If you want to do good marketing execution, it’s not going to be enough to hire one person. It’s going to be very difficult for one person to have the time and skills to do everything you want to do. That’s why in a marketing agency you have many people who will be able to do a great job. Each one specialised in a specific area will make your possibilities when it comes to the execution of the strategy much better and greater.
7. Updating knowledge
In every business you need to refresh your knowledge to keep up with the latest trends. Well, in marketing the same or almost more than in other sectors. We are talking about a sector in which trends are changing all the time, you have new technologies, new tools and newer processes. Only true specialists are capable of adapting to each new technology at all times.
Agencies and freelancers need to be constantly renewing themselves in order to provide their clients with the best service, whereas if you have your own department, the enormous amount of work will often leave no time for training.
8. Appropriateness to the geographical area
Often companies operate in different markets and do not have specialists in each country. If you outsource your marketing you will be able to hire companies from any country, so you will be able to market in a more optimal way in that area.
For example, if you want to take your product to Mexico, although the language is the same as in Spain, you will have to adapt certain terms that are common in their traditions. This can only be achieved with people who are from the country itself. This action will give you many advantages over your competitors as you will provide a closeness that is impossible to achieve in other ways.
From our point of view, outsourcing is one of the best alternatives that companies can have to carry out their marketing strategies. Relying on specialist companies to carry out your marketing plans will bring you great results and you will see firsthand how they work in specialized agencies.
At Nementio we are open to help companies with their digital marketing needs. We are specialists in Inbound Marketing and localization of companies. If you wish to contact us, we are at your disposal for any questions or to have a conversation.