Collaboration with Daily Cup Of Tech
Statistics Big Data Reveal Key Posting Times
Not only is the Internet everywhere today, but it has taken on the form of social media, which provides an exceptional database of information related to human activity online. People tend to follow patterns, and with cloud-based statistical analysis and interpretation tools like those available through Big Data, key windows of online activity can be identified and co-opted.
For example, the best time to post something on Instagram tends to be on Wednesday or Friday; specifically, Wednesday between 10 AM and 3 PM, but throughout the day. Also, on Friday between 10 and 11 AM it’s a good idea to schedule a post (That’s Central Daylight Time). Generally, between 10 and 3 is best; different times, regions, clients, and days come into play.
With that in mind, this writing will briefly explore a few considerable strategies that will help you optimize posting schedules to peak effectiveness. These will be explored in sequential order.
1. Research Markets, Location, And Social Media Routes
Different businesses, products, and services will have varying effects on different social media platforms. For example, business-to-business (B2B) operations tend to favor LinkedIn. But they’ll have Twitter, Instagram (IG), and Facebook (FB) profiles as well. Market research to find your best option may consist of a few different things.
Look online to see what’s recommended for your industry, explore competitor tactics, and conduct your independent research. Wyoming, California, Colorado, and Alaska will all have notable differences in their activity patterns, and which social media platforms they use most. Also, they may have different relationships with your products or services.
In this analysis, you’ll see that Colorado has the most internet users, and North Carolina the least. On that basis alone you’ll want to calibrate what sort of social media campaign you use. In descending order, the most popular platforms presently are Facebook, Instagram, Twitter, TikTok, YouTube, WeChat WhatsApp, and MeWe.
So FB and IG are likely going to be necessary to your business. Particularly, businesses do well with IG owing to its immediate relevance and communication effectiveness. That said, research to find what works best for you; then you’ll be able to optimize post scheduling around the best times for the most relevant social media.
2. Optimize Posting With Profile Maximization Tools
A scheduled post from a profile that effectively incorporates links in the bio of IG or other platforms will generally be more effective. Customers or prospective clientele who see your scheduled post know right where to find you. There are different ways to do this.
To get the balance right, it can be a good strategy to incorporate varying application “tools” which streamline and optimize bio links. Perhaps explore competitor research, or do a search engine query to find what’s trending. IG bio tools and similar ones available on Sked Social can be a massive help to your developing and existing audience.
3. Collect Data On Engagement
After choosing the right social media platform, optimizing schedules based on associated best times for the region, and using tools to facilitate automation, you’ll have data on what is working.
You can separate effective strategies from those that aren’t doing you any favors and follow positive trends. Establishing data collection best practices from the start helps in capturing data after you’ve “got the ball rolling”, as it were.
4. Apply Engagement Data And Monitor Results
Finally, apply engagement data. A thousand terabytes of solid information do nobody any good without application. As important as developing some sort of data collection infrastructure is the actual way by which you apply the new information. Sometimes you think something is clear, but the application shows the data might be misapplied.
This means beyond the application, you’ll need to watch to see what does or doesn’t change. New data will become available, and the process becomes continuously optimal.
Researching best posting times and markets, as well as social media avenues, helps you get the “right foot forward” toward optimal post scheduling. From there, use tools to facilitate easy automation, collect data to assure your tactics are working, and apply that data to pinpoint posting times to the closest window of effectiveness possible.
Following these tactics will more effectively calibrate the “aim” of social media scheduling. You’ll be able to hit marketing “targets” more effectively. So consider what works best for your business, and how you might most feasibly develop associated best practices in your social media posts.