Inbound Marketing

You have software capable of solving the problems of the companies of a market niche that could surprise every CTO. So now it’s time to sell it. You need to find the ideal customer, someone who [...]

Inbound marketing philosophy is based on a change of focus on our relationship with the market, stopping talking about us to start talking about our customers and their needs. It is a generous [...]

If you have a Software company that markets an innovative, different and really competitive product, to find the ideal customer that will help you to buy and implement your solution in your [...]

Your company probably has a marketing strategy focused on a target audience to make them buy your product or service. However, it is very important to have a marketing strategy dedicated to our [...]

It’s officially summer and companies know it. Probably you have noticed how all the advertising campaigns have changed to show products related to the summer. Even though in this season it seems [...]

It is possible that there is some brand which you can not live without, right? It is what is known as Lovemark, a brand that managed to position itself in your heart and not in your brain. A very [...]

Nowadays, Branded Content is a trend which can bring many benefits to your Inbound Marketing strategy. Do you want to know what is about and how you can use it in order to be useful for your [...]

Internet is the place where brands communicate with their customers and social media is an essential part of it. It is very common users complaining on social media, so customer service 2.0 is [...]

The Inbound methodology can be very useful for SaaS (software as a service) companies. The main objective is lead generation with high conversion rate in order to achieve these challenges we must [...]