Inbound Marketing

The SaaS industry is growing at a high rate, which is explained by more intensive use of technologies among the population and companies. The use of smartphones, tablets, computers, etc. is not [...]

Design Thinking is an innovative methodology that has become popular in recent times for its many benefits. ➡ Find out how to apply it in Digital Marketing! What is Design Thinking? Design [...]

⌛ ESTIMATED READING TIME: 3 MINUTES   TikTok is one of the most successful social networks among young people at this time, so you’ve probably already seen something related to TikTok [...]

⌛ ESTIMATED READING TIME: 3 MINUTES   Have you ever had to wait a long time for an answer to a question about a product you were interested in and finally you decided to give up on the [...]

You have software capable of solving the problems of the companies of a market niche that could surprise every CTO. So now it’s time to sell it. You need to find the ideal customer, someone who [...]

Inbound marketing philosophy is based on a change of focus on our relationship with the market, stopping talking about us to start talking about our customers and their needs. It is a generous [...]

If you have a Software company that markets an innovative, different and really competitive product, to find the ideal customer that will help you to buy and implement your solution in your [...]

Your company probably has a marketing strategy focused on a target audience to make them buy your product or service. However, it is very important to have a marketing strategy dedicated to our [...]

It’s officially summer and companies know it. Probably you have noticed how all the advertising campaigns have changed to show products related to the summer. Even though in this season it seems [...]

It is possible that there is some brand which you can not live without, right? It is what is known as Lovemark, a brand that managed to position itself in your heart and not in your brain. A very [...]