Localization

Your website is your letter of introduction to customers. It has always been said that first impressions are important so why shouldn’t a website be important. We are at a time in history [...]

Many companies have a great opportunity to make their product global but do not have enough resources to be able to expand their market. Selling your product in another country will generate many [...]

As we enter the world of digital marketing and SEO positioning, we realize the importance of Keywords to our business. There are many articles on the importance of knowing how to choose keywords [...]

The SaaS industry is growing at a high rate, which is explained by more intensive use of technologies among the population and companies. The use of smartphones, tablets, computers, etc. is not [...]

Software companies are naturally well-positioned for global expansion, especially SaaS businesses. However, while the opportunities are promising, scaling internationally can also be a very [...]

¿Hablas español? Even if you don’t, wouldn’t it be fantastic if your corporate website did? Imagine your brand selling itself in flawless Spanish to the 150+ million Spanish speakers on the [...]

Website localization is key to attaining a foothold in foreign markets so you need to make sure that you tick all the right boxes. Localization is vital to your business’ success, a [...]

It is quite clear that the best strategy when making marketing efforts is always to hire a group of experts in the sector, thus, success and execution of relevant actions will be guaranteed. For [...]

While you navigate the turbulent seas of marketing, you mustn’t lose sight of your most significant audiences: the local market. You may need to use some targeted strategies to reach this [...]

You might aspire to make your business a worldwide brand but if you want to be successful with the marketing efforts you need to segment your target market. One way to do it it’s by location. In [...]