Business Know-How is a very important asset to attract customers and therefore sell more. And, you? Are you applying your business Know-How properly? Find out in this post!
What is Know-How?
Know-How is an intangible asset and it refers to the set of knowledge, skills and experience that a company has and that allows it to offer its product or service with an added value. Therefore, it is developed through regular practice and is what differentiates you from your competitors. If you make it available to your customers, they will achieve their business objectives and you will sell more.
The elements of the Know How are, on the one hand, the people of that organization, and on the other hand, all the information that the company has gathered from its specific procedures (about customers, processes, employees…) and that have led it to success.
How to apply the Business Know-How
Do you have a good Know-How, but don’t know how to apply it? Now is the time to make the most of it with some of the following actions:
Promote your Employee Advocacy
Employee Advocacy turns your company’s employees into prescribers for your brand.
As we have mentioned before, the people of an organization are a fundamental part of Know-How, so if you rely on the online presence of your employees to share information about your company’s products or services, you will be able to take advantage of the following benefits:
- Optimize your image and increase brand awareness.
- Increase the organic reach of publications and campaigns in social networks.
- Promote higher levels of employee commitment and loyalty, as well as improve the company’s culture.
- Increase consumer confidence.
- Attract new customers.
Promote Employer Branding
In addition to this, Employer Branding is essential to attract and retain talent in your company. This term is used to describe a company’s reputation as an employer, as well as to conceptualize its value proposition to workers.
Keep your team motivated to attract new talent to the company. It has been shown that those companies that develop plans to motivate their workers experience a 26% of increase in their annual income, compared to those that do not have such measures. It is these companies that also achieve superior talent retention.
Improve your visibility on social networks
Social networks are a good channel for all companies to share their knowledge and services. Content Marketing and Inbound Marketing must go hand in hand to amplify your Know-How. So, spend time on social networks, web and blog to create quality content about your own success stories and best practices, based on your experience and knowledge.