Instagram is constantly surprising users with new functions, the last ones were Instagram Shopping and Instagram TV.
The possibility of including the option to shop your products in your Instagram profile will make it the perfect display for your products, with an audience of millions of people. This opportunity is amazing for companies already selling online that want to be closer to their customers.
If you want to find out everything Instagram has to offer you, keep reading!
What is Instagram Shopping?
Instagram Shopping is the new upgrade Instagram has for business to sell directly their products. This online shop is easy to use, you only have to upload a photo as usual from the company’s profile and tag the products. Thereby, everybody can buy the product from the app just clicking on it. Don’t forget the importance of the caption, here you have some tips to improve them.
This is one of the best ways to reach a bigger audience, taking advantage of the time users spend “liking” other post to increase their sales.
Which are the requirements to sell on Instagram?
There are some requirements you need to accomplish if you want to sell on Instagram:
- Your company needs to be established in one of the following countries: Australia, Brazil, Canada, France, Germany, Italy, Spain, United Kingdom. United States., Sweden, Netherlands, Argentina, Mexico, New Zealand, Switzerland, Puerto Rico, Ireland, South Africa, Belgium, Austria, Peru, Uruguay, Paraguay, Malta, Ecuador, Panama, Portugal, Poland, Greece, Cyprus, Denmark, Czech Republic, Romania, Norway, Hungary, Bulgaria, Croatia, Finland, Latvia, Lithuania, Slovenia, Luxembourg, Dominican Republic, Belize.
- Have a company profile.
- Update Instagram with the last version.
- Connect your Facebook page with the profile.
- Create a catalog on Facebook.
- To sell physical products.
What will offer this kind of post on Instagram?
When some potential customers visualize a post with tagged products on it on their Instagram feed, they will have information related to the details of the product or to the price at the same time.
Users can see this post in two ways, from the News or in the Shopping part of each company profile.
How can Instagram Shopping benefit companies?
If you use e-commerce or an online shop to distribute your products, Instagram will be your perfect partner.
This social media network has one of the most increasing rates in the last few years and the number of users is rocketing. Giving visibility to your products on Instagram will simplify the buying process, they only need to click on the product and go to the shopping page.
Which is the future of Instagram Shopping?
Instagram’s objective is to extend the current shopping options to Instagram Stories. The new function Instagram is working on consists of tags over the product, clicking on the tag, they will go directly to the shopping page.
There are few companies with this option now, but, in a nearer future, all the commercial profiles will have it.
If you are looking for new strategies to impulse your business and you are not having the results you expected, contact us! In Nementio we are experts in marketing strategy and we can help you to boost your company.