It is a good idea to start a SaaS business in Spain for lots of reasons. In this post, we want to tell you why is a good idea and, based on these reasons, but also we want to suggest ideas to start your SaaS in Spain.
Spain has a strong economy
Spain is the fourth largest economy in Europe behind Germany, France, and Italy. Fifth if we consider the United Kingdom still in the Eurozone.
Spain is a strong economy with a big problem: unemployment rates are absurdly high. In 2013 the worst crisis year, we had up to 27% of unemployment. Now we have recovered, but still, we suffer from a 18.5% of unemployment. Youth unemployment has been up to 56.9%.
Spain is home to lots of multinational companies, including ACS group, one of the 5 largest construction companies, Banco Santander, one of the biggest banks, also Telefónica, Repsol, Inditex, etc.
The biggest industry in Spain is tourism. Spain is the world’s second largest tourist destination (the first one is France).
The relationship with the United States
The relationship of Spain with the United States is good: we import goods from the United States worth 10 billion €. Even more, if we think that many of the imports of American products do not come directly from the United States, but they enter through other countries in Europe. Also, Spain exports goods to the United States worth 13 billion dollars.
Also, Spain is the tenth biggest investor in the United States.
Logistic is critical for Spanish buyers. Even more when Amazon Prime arrived in Spain.
Also is one of the countries with bigger smartphone penetration rates in the world, so if you are into mobile marketing could be a great idea to move your SaaS about mobile advertising to Spain. Or, if you don’t have a SaaS but you want to build one, working with mobile advertising could be a great idea to start your SaaS in Spain.
Digital ad spending in Desktop and Mobile is estimated at 1.71 Billion Euros in 2016, with search-related spending representing 800 million Euros, according to IAB Spain Digital Ad Spending Report.
The top product categories for online purchases are hotels, ticket services, electronics, clothing, food, and gambling. These ideas could be also good ideas to start your SaaS in Spain: anything related to these products is something that is going to have a lot of market in Spain.
Last but not least, as Spain mobile marketing is growing, the need to integrate analytics, IA, big data and chatbots is every day more relevant, so if you have a SaaS about this kind of ideas and you want to expand to Spain or you have developed a SaaS to help with this kind of tools, you can always contact us to help you with your marketing., because it is a great idea to start your SaaS in Spain related to these products.