Currently, it is important that a website can be supported by blog content, which helps you improve its positioning. The Internet is increasingly a site with more competition so you will have to improve the SEO of your blog if you want to appear in good search positions.
What is SEO?
Within the exaggerated competition within search engines, there is the SEO (Search Engine Optimization) that is responsible for you being on this page. SEO is intended to optimize your website for a search engine like Google to consider its content.
Why Google Considers Your Content
First, Google likes content that’s quality, thatyou can tell it’s worked on, and that it can bring something to the consumer.
From the Sistrix page we are asked a few questions about what Google likes the most, of which we will select the statements that we think are most relevant from our point of view:
- You trust the information in the article
- You think the content is written by an expert
- The article does not contain spelling faults
- Original content, no copies.
- It comes from a page with authority
- They don’t have too short an extension
Actions that will improve your SEO
Next, we will do a general analysis of what kind of changes can be differential in your blog when it comes to positioning your content well, scaling positions in search engines and thus getting more visitors to your website.
Carefully create your content
SEO is a very important part of positioning your content, but if the content is not relevant, no matter how much you bring traffic to the site, it will be a futile effort.
Let’s not start the house on the roof,build a great content, dedicate the time necessary to build a powerful article, with good content that makes your visits get some quality. Search for the needs of your users, try to accommodate their tastes, their preferred ways of communicating… etc.
Once you’ve studied what keywords your customers are interested in, use them. When you know what your customers are looking for, it makes the job much easier since you’re going to have good topics for them, now it’s missing that those topics, which surely have great competition, we can position them.
Keywords are not only to find them, but also to know how to use them well. Some of the methods that Google follows to see how good your post is is, is to observe how you’ve used those keywords. You should try to keep those keywords from saturating on a blog, but they do appear on important sites inthe blog.
For example, if your keyword is “Improve SEO from your BLOG” try to get it included in:
- Post title
- First paragraph of the post
- Get it to be named in an H2-H3 title
- Mention it in a timely manner in the text.
With this, Google will better locate what your content is about, and that’s why you’ll get it into account and give you greater authority.
Take care of your title and description
When creating your ticket be careful with these details. He thinks the title and description are the cover letter on that website.
Would you trust a person who doesn’t give you his first or last name? Well, Google doesn’t like it when your page goes without these two filled fields. To fill in these two fields you should not do it in any way, but you must be careful with them and apply the points that we mentioned above.
- Title: Attempts to have an extension of between 30 and 60 characters. Make sure it is consistent and can be understood by the public.
- Description: Attempts to have several characters between 130 and 160. It should provide a short, direct summary of the content. It is imperative that you contain the keywords. Make sure it’s a hook description, which encourages you to read the rest of the content.
On the other hand, this will influence your URL. If your URL still doesn’t convince you, modify it. Make it “beautiful”, make it look good and have related content in it. Many times, some pages have their URLs unreadable, making Google not trust them.
Some experts consider shortening URLs by removing certain prepositions or articles that do not detract from their meaning.
Work your internal and external links
In this section I will not stop much since we already have detailed information about external links in our blog. I leave here so you know a little more about backlinks or external links.
As for the internal links, they are links that point towards your website, that means, they are links to other posts. In fact, if you look, in the previous paragraph you have a clear example of what an internal link is.
Be consistent with your posts
Don’t stop giving Google reason about your existence, let yourself be seen. To keep your Page fresh, always keep Google in mind as it prioritizes recent content.
The ideal method is to create a kind of calendar, organize your climbs.
For example: I have a Digital Marketing company, I’m going to upload two posts on a weekly basis. One on tool use and one on current affairs.
On the other hand, don’t neglect your old posts, keep updating them.
Look after your design
Today we are fortunate to be able to access web pages from many devices. Use Responsive designs, or what’s the same, compatible with mobile devices.
If a user gets into your Page from a mobile phone and sees it messy and mis-configured, they’ll leave.
Likewise, take care of the loading times that your website has. If a user sees that it takes a long time to get in and the navigation gets heavier, they will search the sites of your competition to make their experience smoother. Help yourself to sites like Analytics to be able to check the speed of these.
Follow these steps to face the good positioning of your blog. If you still have doubts, do not hesitate and contact us.