Setting up the SEO of your website is easy, but it is laborious, we said in the first part of this article about how to improve SEO rankings. Knowing how to appear at the top of Google is easy, but the difficult thing is to get it because it takes a lot of time and effort. As much or more as writing your page.
In this second part, we are going to see another 12 points that you can use to improve the SEO of your website (or improve the SEO of your blog).
As we said the other day, you can do SEO easily, but an SEO professional will do it better. If you’re reading this message with these basic points, you may be starting a learning path that we’ve all done and it’s admirable, but maybe you don’t want your company to depend on someone who is still learning. Using part of your revenue for SEO is an investment, never an expense.
Steps to improve SEO rankings, part two
- Choose the best keywords
What’s your business? Imagine it’s a shoe store and you want to appear first when someone searches for “Shoes”. It would be an ideal situation, but there is a wild competition to get the first one on Google with such a generic word. Maybe you should try to compete against something less generic, like “Buy shoes in Madrid” or “Women’s dance shoes”. There is a very useful tool for choosing your keyword, which is Google’s keyword planner. Analyze what your competitors do, see what keywords they use and create lists of words your customers can search for.
- Do SEO also with the title of each page
Don’t write the same title on two different pages. If your website is WordPress, we recommend that you use a plugin like Yoast. This will indicate it to you without you having to keep track of which titles you have already used. Try to keep the title short and informative, do not use more than 70 letters, and include the keyword of the text.
- And do SEO with the meta descriptions
As with titles, meta descriptions are a good place to do SEO. We said in the first part that the Snippet was not going to change your positioning and is not entirely true: include a keyword (but do not abuse), write for the user, not for the engine and do not exceed 320 characters, because it is the maximum amount that enters that space.
- Use the title tags
Use H1 tags for the title of your page and H2 tags for each subsection. If you need more subsections use H3 below. And don’t use headings to highlight text. That’s what bold is for.
- Put the ALT tag on the images
The ALT tag not only serves for SEO but can improve the usability of your website. Don’t abuse keywords, use less than five words per image. And don’t leave any image unlabeled.
- Use the links to do SEO
“Click here” vs. “Consult our article on such a thing”. The first one doesn’t provide any information, while the second one says what the article is about. This is not to optimize the SEO of the article you write, but the one you link to. You shouldn’t abuse this either, but the link saying something is a good way to optimize for search engines.
- Write with SEO in mind
Don’t duplicate content, don’t spell mistakes, maintain a keyword density between 0.5% and 3%. Use your keyword in the first paragraph, in the title and the meta description. Try not to have paragraphs of more than 300 words and separate with titles. This point is almost as important as all the other points put together for the SEO of your website.
- Use bold to highlight important parts
The use of bold is a bit complicated: the first objective is to make reading easier. Bold should help diagonal reading. But it’s not bad either if they highlight points that could be interesting for Google.
- Optimize for mobile
If you use a CMS, like WordPress, this is already done by most of the templates. If you don’t solve this problem, it will not only affect how users will see your page but also how Google will treat you: if you don’t understand your web version it will penalize the SEO of your web in general.
- Check that everything is well located
If your page is for America, do not use to preoccupy. This term is not used in England, even if it is correct. The best term is to worry. but in Spain, it sounds like a bad English translation. If you have images translate them if you have forms change the default text and confirmation messages. Translating and adapting to the market you are targeting is essential for the user’s comfort and for Google to understand you well.
- Use the same style throughout the page
It sounds so obvious that it shouldn’t be said: use the same style, don’t change the colours radically, don’t change the structure if it’s not necessary, don’t use very different templates. Use common sense. Not only will Google thank you, but also your users.
- Link all the important sections from your home
It also sounds obvious but it is also something that sometimes fails: the home is a kind of nerve centre of your website and should easily link to all sections of the page. What is not on the home page will seem of little importance, both to Google and to your users.
If you want your page to be first in the search results and you don’t have time to stop with all this, I recommend you contact SEO experts. We have a lot of experience and we love SEO: we will do it for you. With Nementio you are in good hands.
How to improve SEO rankings I: the technical
Improve your SEO II: strictly speaking SEO
How to improve SEO rankings III: four key points