Cloud services are essential for the digital economy. They are creating new business models and new forms of approaching the customers. Managers need to open their minds and be more flexible.
Note: take a look at this infographic about the current status of SaaS market in Spain.
Current situation of software services
Cloud services add a differential point to companies because of its simplicity and efficiency. SaaS (software as a service) is one of the main categories of cloud services along with IaaS (infrastructure as a service) and PaaS (platform as a service). This software consists of hosting the application in the cloud and make it available for the users from any part of the world they need to enter.
Till the date, the most popular services are containers, used to store information. Most organizations have experimented with technology to improve certain and specific processes, like information and data storage, but they decided not to implement them in the whole activity.
Last year, studies predicted that public companies and organizations will implement the public cloud. This is a gradual process and it will take time to learn how to adapt it to the requirements of the daily activity and then learn how to use it properly.
Most of them use these applications and software for specific tasks and problems rather implement them in the whole company, which will be more effective and efficient in the long term.
How could SaaS companies enter the Spanish market?
Most companies are looking for systems and software that can fit into the current business environment. Previously, companies looked for functionality in software, rather than adaptation to different situations and industries.
In Spain, companies are looking for SaaS applications that can help them to evolve and improve their performance in the following years. This means that companies are also looking for talented experts outside the organizations, with the ability to adapt to different environments and to implement new processes effectively.
One of the best ways to enter a new market can be inbound marketing. With this methodology you can give the customer what they need and what they are looking for in this new country. When you plan to enter a new market you have to take into account that your “buyer personas” will be different, they will have different interest and probably they will have different knowledge about your software, so you have to be sure that you are communicating with them properly.
If you want to be more successful penetrating into a new market, you might think about collaborating with a local agency expert in selling software. They will help you build the buyer personas, to adapt your website and your SEO strategy and also, they can create attractive and interesting content for your new customers. With their help, you will be able to know the needs of the market and understand what your clients need in each step of the buying process.
Growth of the Spanish market
SaaS has great acceptance because of the simplicity of its implementation, making it ideal for SME. One example of SaaS services that can be easily implemented in small companies is the mailing servers like Google or Microsoft.
In Spain, technology services grew 6.4% the last year and software services increased 5.4% according to Ametic (Spanish organization representing the digital technology industry).
The main pillars for this growth have been the Spanish economy improvement, companies incorporating new technologies to the professional and personal environment in order to be more competitive and the digital transformation of the Spanish economy.
The industries more likely to implement SaaS services until the date have been finances and banking, but companies need a sector to stand out and this is distribution. Thanks to new software and systems, new distribution channels are available and it is easier to reach new customers.
Now that you know a little bit more about software services, do you think that there are opportunities for SaaS companies in Spain? In which industries? Let us know!
And if you want to start doing business in Spain and you need a marketing partner, don’t hesitate and contact us!