For some time now we have been hearing the word Copywriting, but most people who hear it are left wondering what exactly this concept means. There is even a profession dedicated to it.
So here we go, we want to explain to you what Copywriting is and how to do it correctly.
What is Copywriting?
Copywriting is directly linked to marketing and if we go further, to digital marketing. It is linked to all kinds of writing, from blogging, posters, informative, but persuasively.
Therefore, the main difference we find with normal or news writing is that Copywriting aims to make the customer perform some action such as buying, downloading an Ebook or subscribing to a service. In other types of writing, there is only the informative or opinionated nature itself.
Therefore, as a general definition, we can say that:
“Copywriting is the technique of persuading with writing in any type of text you have in your online media. The aim is to get the customer to take any action that is beneficial to the company”.
In terms of the characteristics of Copywriting, we can see that it is an instrument that will bring many benefits to the company and that can help you to:
- You will be able to enhance your value: Often you have a product that is very similar to the best-selling product of your competitors, but those who sell the most have excellent Copywriting, they know how to sell themselves and this gives them a greater value for their brand.
- Turn your writing into a persuasive sales weapon: In many cases, some companies only write and emphasise the solo. They don’t know how to achieve anything with it and they don’t have the ability to make their texts influential, attractive and make customers feel attracted to their company. Copywriting goes that way, it tries to persuade, to get along with the client and make him/her one more.
Therefore, Copywriting should help you to achieve the conversion you want so much. The main objective of this technique is to convert the reader into a subscriber, build loyalty and convert them into a customer.
Tips for good Copywriting
Good copywriting doesn’t just happen at random, you need to be well trained to be able to do it well and above all, you need to want people to listen to you and read you. Here are some of the tips we think you should add to your skills so that you can write persuasive copywriting to perfection.
I think it goes without saying that when you are going to write in a language you must have a wide knowledge of it to know the correct jargon when expressing yourself. You should be trained, try to add more languages to your competencies and manage to optimise those techniques to improve your texts.
Be organised, clear and concise
The first thing you must do to do correct Copywriting is to have an editorial calendar. You must keep track of your writing times and not work with time on your hands.
When you work under pressure for this type of writing, normally, the text does not come out as persuasive and attractive. You need to keep to your publication schedule, but you must be clear with the company so that they know what your deadlines are.
On the other hand, we must be concise with our objectives and also with our writing. In this section, we must know what we want to achieve with our texts and express it easily and simply. When a person starts reading your content and realises that it is too difficult for them, they will immediately stop reading it.
In many cases, it is better to make the text less technical, but more fun and entertaining.
Write for your Buyer persona
When you are writing your text, apart from being persuasive as we have said before, you must know who you are addressing. In addition to the previous points, you have to achieve your objective with the text.
Your goal will be to get a typical person to buy your product. Focus on the definition of the person you have decided is going to be your regular buyer. Talk to them in a friendly way, make them feel unique.
Beware of SEO
Copywriting goes hand in hand with SEO techniques and in these, we are often guilty of being too repetitive in the actions we take. SEO consists of shaping the text according to certain rules to achieve a good positioning in search engines. When we use these techniques too much, Google will notice and will penalise us for it.
Therefore, try to be sparing in your SEO techniques or the effort will be counterproductive. If you want to rank for your keyword, repeat it consistently and not excessively.
Don’t forget the text when you have finished it
On the internet, the competition is terrible and more and more of the topics you are writing about will be brought out, probably improving them. It is a vital task to renew your texts so that Google knows that you are behind them.
On the other hand, if you always keep an eye on your competitors and what they are doing, you will notice what they are doing right and what they are doing wrong. This will help you to improve your texts and not make the same mistakes they have made.
Conclusion on Copywriting
Copywriting is a necessary technique for some kind of business. But don’t forget the advice we have given you about what copywriting is. Try to make customers feel that you have responded to what you have written, simply and clearly. Also, try to be accessible, the use of “you” will come in handy. Finally, write some important sentences for the understanding of the text and avoid useless phrases.
From Nementio we want to let you know that you can count on us for your Copywriting actions, just contact us.