Daniel Rico

No matter how high your site traffic is, there’s one fact that’s hard to swallow: around 96% of your visitors are going to leave before they convert. That’s why thinking [...]

Growth hacking is an umbrella term for strategies focused solely on growth. It is usually used in early-stage startups who need massive growth in a short time on small budgets [...]

Software companies are naturally well-positioned for global expansion, especially SaaS businesses. However, while the opportunities are promising, scaling internationally can also be a very complex endeavor. Successful expansion requires careful [...]

¿Hablas español? Even if you don’t, wouldn’t it be fantastic if your corporate website did? Imagine your brand selling itself in flawless Spanish to the 150+ million Spanish speakers on [...]

Website localization is key to attaining a foothold in foreign markets so you need to make sure that you tick all the right boxes. Localization is vital to your business' [...]

It is quite clear that the best strategy when making marketing efforts is always to hire a group of experts in the sector, thus, success and execution of relevant actions [...]

While you navigate the turbulent seas of marketing, you mustn't lose sight of your most significant audiences: the local market. You may need to use some targeted strategies to reach [...]

You might aspire to make your business a worldwide brand but if you want to be successful with the marketing efforts you need to segment your target market. One way [...]