Don’t translate. Localize
One of the first concerns in companies looking to market and sell their products and services in Spain or Spanish speaking countries is having a Spanish version of their website.
Hiring someone to translate all the content from the English site, page by page and almost word by word, is the first approach for many companies.
This is not a great idea. Why? Keep reading.
Spain is different
Not only Spain but every country in the world has its own cultural differences and language nuances. You need to adapt your brand and your messages for your Spanish audience if you want to compete on equal terms with your Spanish competitors.
You don’t need that your Spanish audience understand your brand. You need them to love it.
Google must love it too
As important as mastering the Spanish language and culture is knowing your industry jargon and terminology. So we only create content for businesses we do know well.
Our experienced spanish marketing consultants can help you to define the right strategy for your product or service in the Spanish market. Our focus are in the software/IT, SaaS and B2B services industries.
Spanish SEO
Technical Issues
Take the first step forward
If you’re interested in learning more about how Nementio can help you expand your business to Spain and Spanish speaking countries, let’s talk.
