As in any business, it is very important to know what your strengths and weaknesses are. In this post, we are going to focus on the SaaS market and its products. We want to know how to discover the quality of SaaS products to act on them positively or negatively and to have control over our business.
Most entrepreneurs are aware that having quality products is the cornerstone of your business, but it is often difficult to know how to measure that quality. Even more so in the SaaS sector, where you don’t usually meet the customer face to face.
That is why, if you are in the SaaS products market, you must have your own evaluation method for digital services. Below, we will give you some of the most basic keys.
What is the quality of my product?
The quality of SaaS products is not a simple equation that encompasses only one parameter but has many determining factors for the final result. Hence the difficulty in measuring your product.
The quality standards of the market are going to mark the grade your products receive in this section. Often when we refer to this aspect we are talking about physical aspects, but in this market, things change. We must assess if the SaaS is well developed and if at first glance it seems to be a well-worked product, robust in its use and that does not generate problems.
We must also take into account whether it complies with the specific regulations for this product and whether it is suitable for the functions it is going to perform.
This is one of the most important points since a product usually meets a need. By this, we mean that it will be evaluated by the user in such a way that he/she will say how much our product has helped him/her to satisfy the need he/she had. In SaaS products, it is very common to see a differentiation in prices for each package of needs. There is the example of Dropbox, a cloud storage platform, where depending on the space you are going to need, you will be charged one rate or another.
The better the product is adapted to the market, the more it will be valued. By this, we mean that there are products that have great value but are very expensive and therefore do not provide great value to people. There are many examples today, but platforms where you can watch series or films, such as HBO or Netflix, are great platforms at affordable prices for a large percentage of the population.
On the other hand, there are also the functions provided by certain products that complement them. These actions are usually very surprising for the customer and make you have a positive attitude towards the product. It gives the feeling that it is a product that is more cared for, with details and taking care of the customer. They will add value to the product
For most products, after-sales service is necessary to ensure the performance of the products. They are a prerequisite for assessing the quality of SaaS products.
We are talking about sections as important as product warranty in case of breakdown, customer support in case of malfunctioning or repair services of the brand itself. These sections make the customer feel more comfortable and confident when buying a SaaS product.
When we talk about the coverage of a product, we talk about how many people it can reach. In the current post, when we talk about SaaS products, it will be easier for us to get our product to have a larger coverage, with the simple language.
With the coverage, we will be able to generate in companies a greater openness to our software, as it can be used by large companies and each worker can use it in the language that is most convenient for them. Coverage will also go hand in hand with the devices on which the SaaS can be used.
Last but not least, we must be aware that we are not alone in the market and that we have a large number of competitors seeking the same objectives as us. This is why a precise study of our rivals can provide us with competitive advantages that will lead us to the purchase.
By putting different features, prices, utilities or adding certain freebies can give the customer that pushes to decide to buy our SaaS.
Survey to assess the quality
All of the above is very nice on paper, but now we have to get down to work to get real data and work with it.
1. Create an attractive survey
You must make a clear and concise questionnaire, where customers do not find it difficult to fill it in and do not end up saturated. If you achieve this, you will see how the answers are more sincere and provide you with more value.
Make the answers fixed and don’t have to give too many options to choose from. In other words, surveys with choices from 1 to 5 or from a lot to a little will be easier to work with.
2. Choose a good medium
Another common occurrence is to see how surveys are made from applications where not all the public has access or are limited by certain aspects which tend to make the public reluctant to take them. That is why we must make sure that we make it easy for the consumer to take the survey.
Apart from that, we should choose a medium in which the subsequent export of the data is easy and in a format that is acceptable for study.
3. Get results
Once you have done the previous two points, you need to start with the data processing. It seems simple enough to take the data and draw some conclusions, but it must be coherent and provide real value.
It is important that you choose the right SaaS metrics to evaluate your data and that you are clear about the questions you are going to ask to get the answers to your questions.
Once you have managed to analyze the data, the only thing left to do is to take measures to improve the quality of your SaaS products. This will help you attract as many customers as possible to your software.
At Nementio, we want to offer you the possibility to help you with your SaaS product and any doubt you may have about it.